Articles
Run your own marketing.
Keep the money you’d hand an agency.
Straight answers from a 15-year agency owner — what this stuff really costs, and what AI now lets you do yourself.
7 Marketing Tasks You Can Now Do Yourself With AI (That You're Paying an Agency For)
AI didn't just get good at writing — it got good at the specific marketing work agencies bill you monthly for. Here are 7 tasks you can take back this weekend.
Read →Google Local Service Ads: Should You Let an Agency Manage Them?
Agencies charge a retainer plus 15–20% on top of every Local Service Ads lead. Here's what they actually do, what really drives LSA rank, and whether to run it yourself.
Read →Do Contractors Really Need a Marketing Agency? An Honest Answer
Roofers, HVAC, plumbers: here's a straight answer on whether a marketing agency is worth it in 2026 — what they actually do for you, and what you can now do yourself.
Read →How to Fire Your Marketing Agency Without Losing Your Leads, Rankings, or Ad History
Firing your agency the wrong way can take down your website, your Google ranking, and your ad history. Here's the safe, boring, no-downtime way to do it.
Read →What a Marketing Agency Actually Costs in 2026 (The Real Math)
A 15-year agency owner breaks down what small businesses really pay for marketing in 2026 — retainers, ad markups, hidden fees — and what each piece costs to run yourself.
Read →Start with your own site
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