For remodeling contractors · Founder pricing locked in for life
Fire your remodeling-marketing agency. Own the consult. Close the kitchen.
The AI-powered playbooks home remodeling contractors are using to stop paying $4,000/mo to an agency, $80–$200 per shared Houzz / Angi lead, and a CRM whose ‘marketing module’ does nothing — and build their own pipeline that captures kitchen, bath, and whole-home consult inquiries and nurtures them through the 30–90 day decision cycle.
One bill. One year. Every playbook. No upsells, no per-seat licensing.
What remodeling contractors actually pay for
You spend like a national franchise.
You should be running it like the local remodeler your last client referred.
Houzz Pro, Angi, HomeAdvisor eat $80–$200 per lead
And every lead is shared with 3–5 of your competitors. The homeowner pricing out a kitchen remodel signs with whoever calls back fastest; the rest paid for nothing.
Remodeling marketing agencies charge $3,000–$8,000/mo
Most are running generic local-services campaigns. Kitchen and bath remodels are a 30–90 day decision cycle, and few agencies have a drip-sequence built for that. You get one outreach and they ghost.
Consultation forms get replied to ‘within 24 hours’
Homeowners pricing out a $40k kitchen are shopping 3–5 contractors in an afternoon. Whoever replies in minutes books the in-home consult; the rest are gone. Your project manager is doing intake between site visits and missing windows.
Showroom rent + Houzz Pro license + portfolio photography stack up
$2,000–$5,000/mo for the showroom, $99/mo for the Houzz Pro listing, $1,500–$3,000 per project for portfolio photography. Most of it is fixed cost producing no incremental lead flow.
Long sales cycle = leads ‘disappear’ between consult and signed
Six weeks between the consult and the signed contract is normal. Without a nurture sequence, half of warm consults go cold. The CRM ‘marketing add-on’ doesn’t do this; an agency might run a basic drip but it’s generic.
Reviews drive Houzz ranking and Google rank — but nobody’s asking
You finish 8–15 projects a year (big tickets, fewer transactions than HVAC or plumbing) and ask 2 customers. Each missed review on a $60k kitchen is months of ranking benefit you didn’t capture.
What the remodeling marketing stack costs
The remodeling-contractor stack, priced like it actually is.
Most home remodeling contractors spend $4,000–$12,000/month combined on marketing — agency retainer, lead networks, showroom rent, portfolio photography, and CRM with ‘marketing’ features. The course gives you the playbooks to run most of the marketing layer yourself.
| Remodeling marketing agency | $3,000 – $8,000 / mo |
| Lead networks (Houzz Pro, Angi Leads, HomeAdvisor Pro) | $80 – $200 / shared lead + memberships |
| SEO agency retainer | $1,000 – $3,000 / mo |
| Google Ads (kitchen / bath terms) with management % | $1,500 – $5,000 / mo + 15–20% mgmt |
| Project-management CRM (BuildBook, JobTread, Buildertrend) | $199 – $499 / mo |
| Portfolio photography (per project) | $1,500 – $3,000 / project |
| I Fired My Agency — the playbooks to run most of this yourself | $497 / year |
Optional CloudPulse ($97/mo) for the 60-second consultation-form reply, missed-call text-back, and the 30-day nurture sequence that keeps warm consults from going cold — your project-management CRM (BuildBook, JobTread, Buildertrend) keeps doing what it’s good at.
The remodeler’s path through the course
Six playbooks. About a weekend each.
These are the lessons most home remodelers ship first. Each one stands alone — pick whichever is leaking the most projects this month.
Reply to every web lead in under 60 seconds — automatically →
Kitchen and bath consult forms fire into SMS + email replies inside 60 seconds with your booking link. The homeowner pricing out a $40k remodel who filled out four contractors’ forms in an afternoon books the in-home consult with whoever replied first. This single automation is usually the biggest signed-project lift.
3-touch drip for leads who didn’t book yet →
Remodeling is a 30–90 day decision. Half of consult inquiries don’t book the consult on the first reply — they shop, they price, they wait for the spring season. Day 0, Day 3, Day 7 (or further out for big projects) — three Claude-written messages that recover roughly 1 in 5 warm leads that would otherwise go cold. Set it once.
Service & city pages that rank (written by Claude) →
‘Kitchen remodeling in [your city]’ and ‘bathroom remodeling [town]’ — pages that catch the high-intent local search the map pack alone misses. Drafted in bulk by Claude, with the city name, your portfolio examples, and the Business Brain document woven in. This is the organic-traffic lever most remodelers haven’t turned on.
Your first AI voice agent — the after-hours consultation booker →
Homeowners researching a remodel call after dinner. The agent qualifies the call (scope, budget range, timeline, jurisdiction), captures the homeowner’s information, books the in-home consultation, and texts you the recap. The answering service was charging $300/mo to take a message; this books the consult.
Ask for the review at the exact right moment →
Remodelers close 8–15 projects a year (high-ticket, lower volume than HVAC). Each missed review is months of ranking benefit you didn’t capture. This fires an SMS the day after the final walkthrough with a direct Google and Houzz review link, prefilled. Triples your review rate — and reviews are the input that outranks national franchises in local search.
Meta ads (Facebook & Instagram) for local businesses →
Before / after kitchen and bath images on a $50–$100/day budget you control. Specific offers (free design consultation, free 3D rendering), Claude-written angles, and tight geofencing around suburbs that match your price point — at a fraction of agency ads cost per booked consult.
Who built this program
Hi, I'm Antonio.
For 15 years I've run Ascentrix — a digital marketing agency that handles SEO, paid ads, websites, automations, and AI agents for small businesses. Hundreds of local service businesses — real-estate agents, contractors, movers, salons, restaurants, clinics — across more industries than I can count.
In all those years, the thing I’ve watched up close with home remodelers is owners writing $4,000+/mo checks to a marketing agency, plus $80–$200/lead to Houzz and Angi (every lead shared with their competitors), plus $99/mo for a Houzz Pro listing — for work an AI consult-intake agent, a 30-day Claude-written nurture, and a properly-ranked Google Business Profile would do better. Especially the nurture: half the consults that ‘never signed’ never got a follow-up. Not “maybe.” Not “in a year.” Now. This weekend.
So I built this course. Every playbook is exactly what my team and I would run for one of our agency clients — but stripped down so you can run it yourself, with the same AI tools we use internally.
If I do my job right, you'll never need an agency again. That's the point.
Founder pricing · ends when we hit our enrollment cap
Lock in $1,997 $497
for as long as you stay subscribed.
Once we hit our early-access cap, the price goes to $1,997/year. If you're in before then, you keep paying $497 for as long as you stay subscribed — even after the price changes for everyone else.
What this stack is worth
What you'd pay elsewhere — line by line
Each row is what an actual small business owner pays for the same outcome today. Add them up, then look at the number below.
Personalised Business Brain wizard
Diagnostic + 12-week priority plan + 18 starter marketing assets generated for your specific business — what a marketing strategist charges for an audit + plan.
$1,997
9 playbooks · 31 lessons (living curriculum)
Local SEO, paid ads, website, content, email, automations, AI voice + chat agents — rewritten when the tools change. What a comparable annual course costs (before it goes stale).
$2,997
8 downloadable Claude Skills
Install once, use forever. Replaces the prompt-library subscriptions and one-off prompts other AI courses charge separately for.
$497
Live homepage scan + Google Profile analysis
Built into the Business Brain. Replaces the SEO audit + competitive analysis an agency charges for as a paid intro.
$497
Brain-aware lesson prompts
Every lesson’s skill prompt one-click pre-loads your Business Brain. Replaces hours of re-explaining your business in every Claude conversation.
$497
Weekly Monday sprint emails
This week’s task from your 12-week plan, delivered. What an accountability coach or marketing consultant charges for the same nudge.
$497
Living curriculum updates (no stale-course tax)
When Claude, CloudPulse, or a key tool changes, the lesson gets rewritten — you don’t buy a new course every year.
$997
Direct founder support
Reply to any course email and you reach Antonio — 15-year agency veteran who wrote it. What a private community or 1:1 coach costs to access.
$497
30-day Working System Promise
Ship a real result or every dollar back. No conditions, no hoops.
Risk-free
Total stack value
$8,476 / year
Founder price
$497
You save $7,979 / year. Locked in for as long as you stay subscribed — even after the price changes for everyone else.
Today's price
$1,997
$497
/ year
You save $1,500/year · locked in for life
Renews automatically at the same $497 rate. Cancel any time from your account — your access stays live until the end of the year you've paid for.
What you get the moment you sign in:
- 9 playbooks · 31 lessons covering Local SEO, paid ads, website, content, email, automations, AI voice + chat agents, plus MCP setup and how to build your own Claude Skills
- 8 downloadable Claude Skills — install once, use forever, work the way you do
- Every update for as long as you’re a subscriber — when an AI tool changes (and they will), the lesson changes
- Direct support — reply to any course email and you’ll reach me, the agency owner who wrote it
- Living curriculum: new lessons + new skills added year-round at no extra cost
- 30-day Working System Promise — ship a real result or get every dollar back
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Why so cheap? You're a founding member. Your $497 funds the next year of lessons, skills, and updates. Once enrollment caps, it goes to $1,997 — and stays there. Founding members keep $497 forever.
Still cheaper than 3 shared Houzz leads. Build the 60-second consult-form reply in 30 minutes and the next signed kitchen pays for the year.
30-day guarantee
The "Working System" Promise: ship a real result in 30 days, or get every dollar back.
I'm putting the risk on me, not you. If you don't have at least one working marketing system shipped within 30 days of signup — an optimized Google Business Profile, a live ad campaign that's actually spending, an AI voice agent answering your missed calls, a real website at your own domain, an automated 60-second lead reply, or any of the other lesson outcomes — email support@ascentrix.io with the subject line "Refund Request — Working System" and I'll refund every penny within 48 hours. No forms, no hoops, no calls.
The one condition: you have to have tried at least one lesson. Show me your draft GBP, your unfinished website, your half-built voice agent — anything. If you followed the steps and the result didn't land, that's on me to fix, and you get every dollar back while I do.
If you bought it and didn't open a single lesson? Then this isn't the right tool for you — and a refund isn't the answer. The course only works if you do.
Real questions from home remodelers
The stuff remodelers actually ask
+I’m on Houzz Pro / Angi Pro. Should I cancel them?
Most remodelers keep one of them running on a reduced spend while their direct pipeline grows. The leads can convert — they’re just shared and overpriced. The course is how you stop being Houzz’s only customer: your own GBP, local landing pages, ad funnels, and review velocity produce direct consult inquiries at a fraction of the per-lead cost. As your direct pipeline gets stronger, the aggregator spend drops.
+Remodeling is a high-ticket, long-sales-cycle sale. Does AI even help?
Where AI helps is the front end (capturing the consult) and the middle (nurturing through the 30–90 day decision). The actual closing — in-home presentation, kitchen design review, contract negotiation — is all you. The course is explicit about the boundary: AI books the consult and runs the nurture; you sit at the kitchen table.
+I’m on BuildBook / JobTread / Buildertrend. Does this replace it?
No — those run your projects, change orders, client portal, and scheduling. The course replaces the marketing layer above them: how the consult gets into your project-management software in the first place. The two work together — your CRM still does projects; this just makes sure more qualified consults reach it.
+Reviews — most of my clients never review, even though they’re happy.
Because nobody asked at the right moment. The course’s review automation fires an SMS the day after the final walkthrough, with the direct Google and Houzz review link prefilled. Claude personalizes the ask using their project type (‘we’re so glad we got to renovate your kitchen, would you mind sharing how it went?’). Triples or quadruples your review rate.
+I don’t want to ‘sound like AI.’ My clients pay for craftsmanship.
That’s exactly the problem the Business Brain doc solves. You spend 6 minutes on intake, Claude generates a doc that captures your voice (craftsman-careful vs. design-forward, who your clients are, banned phrases), and every prompt in every lesson reads it as context. The emails and consult replies sound like you and your firm — not generic.
+What if I’m already paying an agency?
There’s a dedicated lesson on firing them safely — securing your domain, GBP, ad accounts, Houzz admin, and lead history before you cancel. Build the replacement in parallel, switch only when it’s verified, then cancel. Your pipeline never goes dark.
What this doesn’t replace, honestly
- — Your license, insurance, GC status, trade relationships. This is marketing, not the part of your business that runs the jobsite or pulls permits.
- — BuildBook / JobTread / Buildertrend / your project-management CRM. Those run jobs, change orders, scheduling, and the client portal. The course just gets more consults into them.
- — The in-home consult, the kitchen design review, the contract presentation. The high-touch close is yours. The course books the appointment; the kitchen-table conversation is still you.
- — Your portfolio and your craftsmanship. Marketing amplifies what you build. It doesn’t replace it.
Founder pricing · locked in for life
Book the next kitchen consult.
Pick the system that’s leaking the most signed projects — usually the 60-second consult-form reply or the 30-day nurture, usually 30 minutes — and ship it this Saturday. Next time three homeowners price out a kitchen on a Sunday afternoon, you’ve already replied before any of them call the next contractor.
Secure checkout by Stripe · Cancel anytime · 30-day working-system guarantee