For HVAC contractors · Founder pricing locked in for life
Fire your HVAC marketing agency. Answer every emergency call. Book every install.
The AI-powered playbooks HVAC contractors are using to stop paying $3k/mo to an agency (plus 15–20% on top of every LSA lead), and a $300/mo answering service for the calls they still miss — and run their own pipeline directly from Google LSAs, GBP, Meta, and reviews.
One bill. One year. Every playbook. No upsells, no per-seat licensing.
Watch first
See exactly how it works
A quick tour of the program — and what's inside the classroom.
What HVAC contractors actually pay for
You spend like a national chain.
You should be running it like a local owner.
Your agency is marking up every LSA lead by 15–20%
Google Local Service Ads work well for HVAC — pay-per-lead, top-of-page placement, the Google Guaranteed badge. The leak isn’t LSAs. It’s paying an agency 15–20% on top of every lead PLUS a $1,500–$3,000/mo retainer to manage a dashboard you could run yourself in 20 minutes a week.
The 11pm no-heat call goes to voicemail
Or to a $300/mo answering service that takes a name and number and texts you in the morning. The homeowner with a frozen house called the next number on Google by 11:03pm.
Lead-aggregator networks own the customer
Networx, Angi, HomeAdvisor, Modernize — every lead you buy is sold to 3–5 of your competitors too. You pay $40–$100 for the privilege of racing them to the callback.
ServiceTitan / Housecall Pro hands you the dispatch board, not the pipeline
Great tools for running the business. Useless for the part where leads decide whether to call you in the first place. That’s still marketing — and you’re renting it from an agency.
Heatwave / cold-snap demand spikes overwhelm you
Phones ring off the hook for 48 hours. The calls you miss don’t come back — they call the next listing. Your agency doesn’t know a heatwave just hit and won’t change anything that week.
Reviews drive LSA rank — and nobody’s asking
Google’s Local Service Ads weight review recency and volume heavily. You finish 40 jobs a month, ask 5 customers in person, and the one frustrated one always reviews unprompted. There’s no system catching the 35 happy ones.
What the HVAC marketing stack costs
The HVAC-contractor stack, priced like it actually is.
Most residential HVAC contractors spend $3,500–$8,000/month combined on marketing — agency retainer, LSAs, paid lead networks, dispatch / scheduling software (some of which is sold as “marketing”). The course gives you the playbooks to run most of this yourself.
| Local agency retainer (HVAC specialty) | $1,500 – $4,000 / mo |
| Google LSAs (pay-per-lead, agency-managed) | $80 – $200 / lead + 15–20% mgmt |
| SEO agency retainer | $800 – $2,500 / mo |
| Lead networks (Networx, Modernize, HomeAdvisor Pro) | $40 – $100 / lead |
| Dispatch software with “marketing module” (ServiceTitan, Housecall Pro) | $200 – $700 / mo |
| Answering service for after-hours | $200 – $500 / mo |
| I Fired My Agency — the playbooks to run most of this yourself | $497 / year |
Optional CloudPulse ($97/mo) for the after-hours voice agent that handles the 11pm no-heat call, missed-call text-back, and 60-second lead reply on every web form — the three systems that recover the calls you’re losing during demand spikes.
The HVAC-contractor path through the course
Seven playbooks. About a weekend each.
These are the lessons most HVAC contractors ship first. Each one stands alone — pick whichever is leaking the most calls this month.
Your first AI voice agent — the after-hours receptionist →
No-heat and no-AC calls don’t respect business hours. The agent qualifies the call (system age, issue, urgency), captures the address, books a same-day or next-morning appointment, and texts you the recap. The answering service was charging $300/mo to take a message; this books the job.
Reply to every web lead in under 60 seconds — automatically →
LSA leads, Facebook leads, and website forms all fire into SMS now. The contractor who texts back inside 60 seconds wins the appointment; the one who calls back in two hours loses it. Speed-to-lead is the whole game in HVAC.
Missed-call text-back (the 10-minute build worth more than every other one) →
The 95° afternoon when 30 calls hit and your one office line was busy on the first one. With this live, every missed call gets an SMS in 30 seconds with a link to schedule the visit — instead of the homeowner calling the next listing.
Local SEO that actually moves the needle →
Your Google Business Profile, ranking in the map pack for “furnace repair [your town]” and “AC repair near me.” Free, about two hours, then it works for years — and review velocity here drives your LSA Local Service Ads rank too.
Ask for the review at the exact right moment →
HVAC contractors finish 40 jobs a month and ask 5 customers. This fires an SMS the moment the invoice is paid in your CRM, with the direct Google review link prefilled. Doubles your monthly review rate, and reviews are the single biggest input to LSA ranking and conversion.
Meta ads (Facebook & Instagram) for local businesses →
Pre-summer tune-up campaigns and cold-snap furnace check Facebook ads on a $50–$100/day budget you control. Specific offers (free duct inspection with any repair, $79 maintenance plan), Claude-written angles, and tight geofencing — at a fraction of LSA cost per booked appointment.
Run your own Google Local Service Ads →
LSAs are the dominant paid channel in HVAC — “no heat” and “AC repair” are pure-intent emergency searches. The lesson walks Google Guaranteed verification, calibrates your bid against actual close rate, wires up the rank-driver loop (reviews + response speed + GBP + hours coverage), and runs the 10-minute Monday optimization + lead-dispute ritual with Claude doing the analysis.
Who built this program
Hi, I'm Antonio.
For 15 years I've run Ascentrix — a digital marketing agency that handles SEO, paid ads, websites, automations, and AI agents for small businesses. Hundreds of local service businesses — real-estate agents, contractors, movers, salons, restaurants, clinics — across more industries than I can count.
In all those years, the thing I’ve watched up close with HVAC contractors is owners writing $3,000+/mo checks to a marketing agency to run their LSAs (with another 15–20% layered on top of every lead), plus a $300 answering service — for work an AI voice agent, a properly-built GBP, and a self-managed LSA dashboard would handle better, faster, and 24/7. Not “maybe.” Not “in a year.” Now. This weekend. Keep the LSAs. Lose the markup.
So I built this course. Every playbook is exactly what my team and I would run for one of our agency clients — but stripped down so you can run it yourself, with the same AI tools we use internally.
If I do my job right, you'll never need an agency again. That's the point.
Founder pricing · ends when we hit our enrollment cap
Lock in $1,997 $497
for as long as you stay subscribed.
Once we hit our early-access cap, the price goes to $1,997/year. If you're in before then, you keep paying $497 for as long as you stay subscribed — even after the price changes for everyone else.
What this stack is worth
What you'd pay elsewhere — line by line
Each row is what an actual small business owner pays for the same outcome today. Add them up, then look at the number below.
Personalized Business Brain wizard
Diagnostic + 12-week priority plan + 18 starter marketing assets generated for your specific business — what a marketing strategist charges for an audit + plan.
$1,997
9 playbooks · 32 lessons (living curriculum)
Local SEO, paid ads, website, content, email, automations, AI voice + chat agents — rewritten when the tools change. What a comparable annual course costs (before it goes stale).
$2,997
12 downloadable Claude Skills
Install once, use forever. Replaces the prompt-library subscriptions and one-off prompts other AI courses charge separately for.
$497
Live homepage scan + Google Profile analysis
Built into the Business Brain. Replaces the SEO audit + competitive analysis an agency charges for as a paid intro.
$497
Brain-aware lesson prompts
Every lesson’s skill prompt one-click pre-loads your Business Brain. Replaces hours of re-explaining your business in every Claude conversation.
$497
Weekly Monday sprint emails
This week’s task from your 12-week plan, delivered. What an accountability coach or marketing consultant charges for the same nudge.
$497
Living curriculum updates (no stale-course tax)
When Claude, CloudPulse, or a key tool changes, the lesson gets rewritten — you don’t buy a new course every year.
$997
Direct founder support
Reply to any course email and you reach the founder direct — 15-year agency veteran who wrote it. What a private community or 1:1 coach costs to access.
$497
30-day Working System Promise
Ship a real result or every dollar back. No conditions, no hoops.
Risk-free
Total stack value
$8,476 / year
Founder price
$497
You save $7,979 / year. Locked in for as long as you stay subscribed — even after the price changes for everyone else.
How it stacks up
Agency vs. doing it yourself vs. I Fired My Agency
Each row is honest. The agency isn’t a villain; doing it yourself isn’t stupid. They’re different trade-offs. Here’s where this course actually wins — and where it doesn’t pretend to.
What you pay
An agency
$2,000 – $5,000 / mo retainer
Doing it yourself
$0 — plus 100+ hours of figuring it out
I Fired My Agency
$497 / year. Locked in.
How fast you ship
An agency
6 – 12 weeks per project, on their timeline
Doing it yourself
Stalls — between research, second-guessing, and life
I Fired My Agency
One weekend per playbook. Multiple shipped this month.
Who owns the systems
An agency
The agency. You stop paying, it stops working.
Doing it yourself
You — if you finish
I Fired My Agency
You. Every account, every prompt, every automation in your name.
Personalized to your business
An agency
Only if their account manager actually reads your notes
Doing it yourself
Sure — once you build the playbook yourself
I Fired My Agency
Business Brain wizard learns your business in 6 minutes
Powered by AI you control
An agency
Sometimes. Often a black-box tool they resell
Doing it yourself
Whatever you assemble — and re-assemble each year
I Fired My Agency
Claude throughout. Your prompts, your Project, your data.
Stays current when the tools change
An agency
No. Tactics go stale; you keep paying.
Doing it yourself
No. You learned 2024's AI; 2026 is different.
I Fired My Agency
Living curriculum. Tools change → lessons get rewritten.
Support when you're stuck
An agency
Account manager who knows your industry less than you do
Doing it yourself
Forums and YouTube comments
I Fired My Agency
Reply to any course email. You reach the founder direct.
Cancel anytime
An agency
After a 6 – 12 month contract, sometimes
Doing it yourself
—
I Fired My Agency
Yes. 30-day Working System Promise: ship a result or refund.
Founder tier
$1,997
$497
/ yr
You save $1,500/year · locked in for life
Renews automatically at the same $497 rate. Cancel any time from your account — your access stays live until the end of the year you've paid for.
What you get the moment you sign in
- 9 playbooks · 32 lessons covering Local SEO, paid ads, website, content, email, automations, AI voice + chat agents, plus MCP setup and how to build your own Claude Skills
- 12 downloadable Claude Skills — install once, use forever, work the way you do
- Every update for as long as you’re a subscriber — when an AI tool changes (and they will), the lesson changes
- Direct support — reply to any course email and you’ll reach me, the agency owner who wrote it
- Living curriculum: new lessons + new skills added year-round at no extra cost
- 30-day Working System Promise — ship a real result or get every dollar back
Why so cheap? You're a founding member. Your $497 funds the next year of lessons, skills, and updates. Once enrollment caps, it goes to $1,997 — and stays there. Founding members keep $497 forever.
Still cheaper than 5 Google LSA leads. Build the after-hours voice agent in 45 minutes and the next no-heat call pays for the whole year.
The Working System Promise
Ship a real result in 30 days, or get every dollar back.
I'm putting the risk on me, not you. If you don't have at least one working marketing system shipped within 30 days of signup — an optimized Google Business Profile, a live ad campaign that's actually spending, an AI voice agent answering your missed calls, a real website at your own domain, an automated 60-second lead reply, or any of the other lesson outcomes — email [email protected] with the subject line "Refund Request — Working System" and I'll refund every penny within 48 hours. No forms, no hoops, no calls.
The one condition: you have to have tried at least one lesson. Show me your draft GBP, your unfinished website, your half-built voice agent — anything. If you followed the steps and the result didn't land, that's on me to fix, and you get every dollar back while I do.
If you bought it and didn't open a single lesson? Then this isn't the right tool for you — and a refund isn't the answer. The course only works if you do.
Real questions from HVAC contractors
The stuff HVAC owners actually ask
I’m on ServiceTitan / Housecall Pro. Does this replace it?
I get most of my leads from Networx / HomeAdvisor / Angi. Isn’t that enough?
What about the call when somebody just wants a free quote and won’t pay?
EPA / state licensing rules — does AI mess with that?
I have one office person. Does this replace them?
What if I’m already paying an agency?
What this doesn’t replace, honestly
EPA 608 certification, state HVAC licensing, manufacturer credentials. This is marketing, not the part of your business that handles refrigerant or installs heat pumps.
ServiceTitan / Housecall Pro / your dispatch board. Those are dispatch and ops tools. They keep doing their job; the course just gets more calls into them.
Equipment-pricing relationships with distributors. Carrier, Trane, Lennox — your purchasing terms aren’t marketing. Those stay with you.
Sending a real technician to the house. The AI books the visit; the visit still happens between your tech and the homeowner.
Last call · founder pricing
Catch the next no-heat call.
Pick the system that’s leaking the most calls — usually the after-hours voice agent, usually 45 minutes — and ship it this Saturday. The next cold snap rolls through, the phones light up, and every one of those calls gets answered.
$1,997 $497 /year · locked in for life · cancel any time · 30-day money-back guarantee