Your website
1Service page
Plan your furnace-maintenance visit
Give the service a home on your website, with the details customers need and a clear next step.
AI marketing Studio / HVAC
Your schedule changes with the weather.
Your marketing can keep up.
The season shifts, the phones get busy and last month's posts no longer fit. Give Studio your current services and priorities to draft maintenance reminders, service pages and customer emails for what you're doing now.
Built by Antonio Calabrese, agency owner15 years. Hundreds of businesses. Our methods, built in.AI usage included. No separate AI subscription needed.
The Classroom is included whenever you want a deeper explanation.
Studio / Google Business ProfileExample draft
Imagine this for your business
Harbor Heating
Fictional business · Portsmouth, NH
- Service
- Furnace maintenance
- Audience
- Local homeowners preparing for winter
- Next step
- Contact the office about scheduling
- Thinking ahead to colder weather? If furnace maintenance is on your list, contact Harbor Heating to ask about scheduling in Portsmouth. Bring your questions about the visit so you know what to expect.
- Before the season gets busy, is furnace maintenance on your to-do list? Reply with your questions or contact our office to discuss scheduling.
Illustrative copy for a fictional business. Your drafts use your own details, and you review them before publishing.
From business details to something you can use
Start with your business. Make one useful thing.
- 1
Set up your Business Brain
Answer a few questions about your services, customers, location and voice. Confirm the facts once, then keep them current as your business changes.
- 2
Pick the job you need done
Start with a customer email, Google posts or a service page. Studio fills in your business details. Review the brief and add what matters for this job.
- 3
Review, refine and use it
Your completed draft is saved in your library. Edit it, request a new version, then copy it to your website, email or social account to publish.
Picture it on your to-do list
A season's worth of things to say. A clear place to start.
Explain a service, answer a recurring customer question and have an email ready before the next seasonal rush. Your real scope and availability stay at the center.
01 / Give Studio the context
“Four posts about furnace maintenance in Portsmouth. Ask customers to contact the office.”
Give Google Business Profile your seasonal focus and get a batch of posts to review. Four posts can give you a starting point for the month.
02 / Start with a draft like this
◉ Post draftIllustrative excerpt
Put furnace maintenance on your fall list
Planning ahead for colder weather? Contact Harbor Heating with your furnace-maintenance questions and ask about scheduling a visit in Portsmouth.
Tell us what you'd like to know before you book.
Fictional example, shown to illustrate the output. You choose the facts, review the draft and publish in your own account.
03 / Put it to work
Check service availability and contact details, then publish each approved post in your Google profile.
01 / Give Studio the context
“Furnace maintenance. Visits include a conversation about homeowner concerns.”
Use your confirmed maintenance scope to draft a service page with useful expectations and a real next step.
02 / Start with a draft like this
▤ Website draftIllustrative excerpt
Furnace maintenance in Portsmouth
Have questions about a maintenance visit? Start by sharing your concerns with Harbor Heating. The visit includes a conversation about what you've noticed and what you'd like to ask.
Contact our office to discuss the service and scheduling.
Fictional example, shown to illustrate the output. You choose the facts, review the draft and publish in your own account.
03 / Put it to work
Add your approved technical scope and booking link before publishing the page.
01 / Give Studio the context
“Invite existing customers to ask about fall furnace maintenance.”
Turn a short brief into a newsletter with subject lines and a next step. Keep timing, offers and availability grounded in what your office confirms.
02 / Start with a draft like this
✉ Email draftIllustrative excerpt
To: your customer
Subject: Is furnace maintenance on your fall list?
Subject: Is furnace maintenance on your fall list?
If you're thinking about a maintenance visit before colder weather, now is a good time to put your questions together.
Contact Harbor Heating to discuss the service and ask about scheduling.
Fictional example, shown to illustrate the output. You choose the facts, review the draft and publish in your own account.
03 / Put it to work
Review with your service team, send a test email, then send through your email platform.
Antonio Calabrese
Founder of Ascentrix & I Fired My Agency
- 15 years
- Running a marketing agency
- Hundreds
- Of businesses worked with
The experience behind the tools
Our agency strategies. Built into your tools.
I’m Antonio. I’ve spent 15 years running a marketing agency and working with hundreds of businesses. The strategy behind an ad, the question a page needs to answer, the follow-up that makes sense for a customer—that’s the work I’ve spent my career doing.
I built Studio to put those methods to work for you. They’re baked into the tools, so you can start with the job you need done and the facts about your business. You don’t have to design a marketing process from a blank chat.
For HVAC, that means connecting the customer's actual heating or cooling concern to the service you offer, without inventing prices, availability or equipment claims.
See what “built-in strategy” means ↓The marketing decisions are part of the tool.
01
Ads with a purpose
Start with the service, the customer's intent and the next step. Google Ads drafts include headlines, descriptions and keywords, with format checks before saving.
02
Follow-up with something to say
Our three-email approach gives each message a job: acknowledge the inquiry, add something useful, then close the loop without invented urgency.
03
Pages that answer the real question
Lead with what the reader needs to know. Explain the service, use facts and proof you can support, and give them a clear next step.
Why this instead of a blank AI chat?
Our marketing approach + your business knowledge + AI that does the drafting.
ChatGPT can do useful marketing work when you give it the right strategy and instructions. Studio brings our approach into the workflow: the tool supplies the method, your Business Brain supplies the context, and your brief tells it what you need today.
You get a place to create, review, refine and save the work—with AI usage included. The Classroom is there when you want to understand the thinking behind it.
Put our approach to work for your business →What do you need to make?
Tools for the work on your marketing to-do list.
Google Business Profile
Keep your Google profile active
Posts, review replies and profile copy for your business.
Open tool →
Blog & SEO Article
Explain what you do
Service pages and articles with search metadata and supporting sources when researched.
Open tool →
Google Ads
Build your next ad draft
Headlines, descriptions and keywords, with checks before the draft is saved.
Open tool →
Monthly Social
Plan your social content
A batch of 12 captions, visual suggestions and a posting plan.
Open tool →
Follow up with customers
A newsletter or three-email follow-up sequence, ready for your review.
Open tool →
Connected campaign
Promote one service
Use one brief for a service page, four Google posts and a customer email. Review each piece as you go.
3 completed steps · 3 assets →
Both plans include all 12 Studio tools, including Meta Ads, video ideas and listing copy. Text and planning outputs; publishing and external services stay in your accounts.
When you want the pieces to work together
One service. Three places to talk about it.
Start a Promote a service campaign with one brief. Create a page, a Google-post batch and an email around the same offer—then review each piece before it goes out.
The shared brief / illustrative example
Fall furnace maintenance in Portsmouth
For homeowners planning seasonal maintenance
Your Google profile
2Four posts
One angle from the post batch
What would you like to ask at your next maintenance visit? Keep a note of your questions and bring it to the conversation.
Your customer's inbox
3Customer email
A furnace-maintenance reminder for your fall list
Introduce the same service to your customer list and invite the next conversation.
Build a campaign in Studio →
3 completed steps · 3 assets. Save your progress, refine the drafts and publish through your own accounts.
Give it something real to work with
Your business details belong in the work.
Studio combines your confirmed Business Brain with the tool’s methods and your current brief. For supported research tasks, it can bring in public sources too.
Facts you controlAdd the services you actually offer, real examples, approved proof and your customer next step. Update them in one place.
A draft you can inspectReview the result, its sources when researched, and any publishing notes. AI can still make mistakes; your review matters.
Work you can return toReopen saved drafts and refine them. An AI revision creates a new version, keeping the earlier one in your library.
The thinking behind the work
Make it in Studio. Understand it in the Classroom.
Our methods are already in the tools. The included Classroom explains the approach and walks you through reviewing and publishing the work. Start creating on day one, then turn to a lesson whenever you want more context. Some reference lessons still cover external tools.
Explore the Classroom →Studio plans
Make your marketing. The Classroom comes with it.
Your Business Brain, all Studio tools, and a saved library. AI usage is included in your monthly asset allowance.
Need more? Subscribers can buy 25 additional assets for $20. No automatic overage charges. Each completed generation or AI revision uses one asset; a campaign uses one per completed step.
Review and publish your outputs in your own accounts. Advertising spend and external services are separate.
Before you start
Can I switch the focus from heating to cooling?
Yes. Keep the Business Brain accurate, then choose the service and seasonal focus in each brief. You can create separate posts, emails and pages for services you actually provide without rewriting your whole business profile.
Will Studio know which appointments are available?
No. It does not connect to your dispatch calendar. Confirm capacity, hours and emergency-service availability before using that language. A draft should send customers to your real scheduling process.
Can it write technical maintenance advice?
Give it approved guidance from your team and review the result before sharing it. Studio helps write and organize content; it does not diagnose equipment or replace a technician's judgment. Leave out procedures you do not want customers to attempt.
How is a month of Google posts charged?
One completed Google-post generation uses one asset, even when the output contains four posts. You review and publish those posts yourself. An AI revision is another asset; opening the brief is free of asset use.
Why use Studio instead of just asking ChatGPT?
ChatGPT can help you write marketing, especially when you give it a clear strategy, business context and instructions. Studio brings Antonio Calabrese’s agency methods into focused tools, combines them with your confirmed Business Brain, and guides the work into useful formats you can review, revise and save. You’re paying for that marketing approach and workflow, with AI usage included—not just access to an AI model.
Do I need my own AI subscription?
No. Studio includes AI usage with your plan. Set up your Business Brain, choose a tool and work here. You do not need to install skills or copy prompts into a separate AI account.
What counts as one asset?
One completed generation or AI revision. A 12-post social batch is one asset, and a three-email follow-up batch is one asset. A three-step campaign uses three assets. Failed runs do not use assets.
Questions about billing or refunds? Read the terms or contact support.
Have next season's first draft ready to review.
Start with your Business Brain. Then choose your first draft.
Choose your Studio plan →