For HVAC contractors · Founder pricing locked in for life
Fire your HVAC marketing agency. Answer every emergency call. Book every install.
The AI-powered playbooks HVAC contractors are using to stop paying $3k/mo to an agency, $80–$200 per LSA lead, and a $300/mo answering service for the calls they still miss — and build their own pipeline directly from Google, Meta, and reviews.
One bill. One year. Every playbook. No upsells, no per-seat licensing.
What HVAC contractors actually pay for
You spend like a national chain.
You should be running it like a local owner.
Google LSAs are eating $80–$200 per lead
And the agency “managing” them adds 15–20% on top. Half the leads are tire-kickers, out-of-area, or already signed with the next contractor on the list.
The 11pm no-heat call goes to voicemail
Or to a $300/mo answering service that takes a name and number and texts you in the morning. The homeowner with a frozen house called the next number on Google by 11:03pm.
Lead-aggregator networks own the customer
Networx, Angi, HomeAdvisor, Modernize — every lead you buy is sold to 3–5 of your competitors too. You pay $40–$100 for the privilege of racing them to the callback.
ServiceTitan / Housecall Pro hands you the dispatch board, not the pipeline
Great tools for running the business. Useless for the part where leads decide whether to call you in the first place. That’s still marketing — and you’re renting it from an agency.
Heatwave / cold-snap demand spikes overwhelm you
Phones ring off the hook for 48 hours. The calls you miss don’t come back — they call the next listing. Your agency doesn’t know a heatwave just hit and won’t change anything that week.
Reviews drive LSA rank — and nobody’s asking
Google’s Local Service Ads weight review recency and volume heavily. You finish 40 jobs a month, ask 5 customers in person, and the one frustrated one always reviews unprompted. There’s no system catching the 35 happy ones.
What the HVAC marketing stack costs
The HVAC-contractor stack, priced like it actually is.
Most residential HVAC contractors spend $3,500–$8,000/month combined on marketing — agency retainer, LSAs, paid lead networks, dispatch / scheduling software (some of which is sold as “marketing”). The course gives you the playbooks to run most of this yourself.
| Local agency retainer (HVAC specialty) | $1,500 – $4,000 / mo |
| Google LSAs (pay-per-lead, agency-managed) | $80 – $200 / lead + 15–20% mgmt |
| SEO agency retainer | $800 – $2,500 / mo |
| Lead networks (Networx, Modernize, HomeAdvisor Pro) | $40 – $100 / lead |
| Dispatch software with “marketing module” (ServiceTitan, Housecall Pro) | $200 – $700 / mo |
| Answering service for after-hours | $200 – $500 / mo |
| I Fired My Agency — the playbooks to run most of this yourself | $497 / year |
Optional CloudPulse ($97/mo) for the after-hours voice agent that handles the 11pm no-heat call, missed-call text-back, and 60-second lead reply on every web form — the three systems that recover the calls you’re losing during demand spikes.
The HVAC-contractor path through the course
Six playbooks. About a weekend each.
These are the lessons most HVAC contractors ship first. Each one stands alone — pick whichever is leaking the most calls this month.
Your first AI voice agent — the after-hours receptionist →
No-heat and no-AC calls don’t respect business hours. The agent qualifies the call (system age, issue, urgency), captures the address, books a same-day or next-morning appointment, and texts you the recap. The answering service was charging $300/mo to take a message; this books the job.
Reply to every web lead in under 60 seconds — automatically →
LSA leads, Facebook leads, and website forms all fire into SMS now. The contractor who texts back inside 60 seconds wins the appointment; the one who calls back in two hours loses it. Speed-to-lead is the whole game in HVAC.
Missed-call text-back (the 10-minute build worth more than every other one) →
The 95° afternoon when 30 calls hit and your one office line was busy on the first one. With this live, every missed call gets an SMS in 30 seconds with a link to schedule the visit — instead of the homeowner calling the next listing.
Local SEO that actually moves the needle →
Your Google Business Profile, ranking in the map pack for “furnace repair [your town]” and “AC repair near me.” Free, about two hours, then it works for years — and review velocity here drives your LSA Local Service Ads rank too.
Ask for the review at the exact right moment →
HVAC contractors finish 40 jobs a month and ask 5 customers. This fires an SMS the moment the invoice is paid in your CRM, with the direct Google review link prefilled. Doubles your monthly review rate, and reviews are the single biggest input to LSA ranking and conversion.
Meta ads (Facebook & Instagram) for local businesses →
Pre-summer tune-up campaigns and cold-snap furnace check Facebook ads on a $50–$100/day budget you control. Specific offers (free duct inspection with any repair, $79 maintenance plan), Claude-written angles, and tight geofencing — at a fraction of LSA cost per booked appointment.
Who built this program
Hi, I'm Antonio.
For 15 years I've run Ascentrix — a digital marketing agency that handles SEO, paid ads, websites, automations, and AI agents for small businesses. Hundreds of local service businesses — real-estate agents, contractors, movers, salons, restaurants, clinics — across more industries than I can count.
In all those years, the thing I’ve watched up close with HVAC contractors is owners writing $3,000+/mo checks to a marketing agency, plus $80–$200/lead to LSAs (with another 20% layered on by the agency), plus a $300 answering service — for work an AI voice agent and a properly-built Google Business Profile would handle better, faster, and 24/7. Not “maybe.” Not “in a year.” Now. This weekend.
So I built this course. Every playbook is exactly what my team and I would run for one of our agency clients — but stripped down so you can run it yourself, with the same AI tools we use internally.
If I do my job right, you'll never need an agency again. That's the point.
Founder pricing · ends when we hit our enrollment cap
Lock in $1,997 $497
for as long as you stay subscribed.
Once we hit our early-access cap, the price goes to $1,997/year. If you're in before then, you keep paying $497 for as long as you stay subscribed — even after the price changes for everyone else.
What this stack is worth
What you'd pay elsewhere — line by line
Each row is what an actual small business owner pays for the same outcome today. Add them up, then look at the number below.
Personalised Business Brain wizard
Diagnostic + 12-week priority plan + 18 starter marketing assets generated for your specific business — what a marketing strategist charges for an audit + plan.
$1,997
9 playbooks · 31 lessons (living curriculum)
Local SEO, paid ads, website, content, email, automations, AI voice + chat agents — rewritten when the tools change. What a comparable annual course costs (before it goes stale).
$2,997
8 downloadable Claude Skills
Install once, use forever. Replaces the prompt-library subscriptions and one-off prompts other AI courses charge separately for.
$497
Live homepage scan + Google Profile analysis
Built into the Business Brain. Replaces the SEO audit + competitive analysis an agency charges for as a paid intro.
$497
Brain-aware lesson prompts
Every lesson’s skill prompt one-click pre-loads your Business Brain. Replaces hours of re-explaining your business in every Claude conversation.
$497
Weekly Monday sprint emails
This week’s task from your 12-week plan, delivered. What an accountability coach or marketing consultant charges for the same nudge.
$497
Living curriculum updates (no stale-course tax)
When Claude, CloudPulse, or a key tool changes, the lesson gets rewritten — you don’t buy a new course every year.
$997
Direct founder support
Reply to any course email and you reach Antonio — 15-year agency veteran who wrote it. What a private community or 1:1 coach costs to access.
$497
30-day Working System Promise
Ship a real result or every dollar back. No conditions, no hoops.
Risk-free
Total stack value
$8,476 / year
Founder price
$497
You save $7,979 / year. Locked in for as long as you stay subscribed — even after the price changes for everyone else.
Today's price
$1,997
$497
/ year
You save $1,500/year · locked in for life
Renews automatically at the same $497 rate. Cancel any time from your account — your access stays live until the end of the year you've paid for.
What you get the moment you sign in:
- 9 playbooks · 31 lessons covering Local SEO, paid ads, website, content, email, automations, AI voice + chat agents, plus MCP setup and how to build your own Claude Skills
- 8 downloadable Claude Skills — install once, use forever, work the way you do
- Every update for as long as you’re a subscriber — when an AI tool changes (and they will), the lesson changes
- Direct support — reply to any course email and you’ll reach me, the agency owner who wrote it
- Living curriculum: new lessons + new skills added year-round at no extra cost
- 30-day Working System Promise — ship a real result or get every dollar back
Secure checkout by Stripe · Credit card, Apple Pay, Google Pay · Cancel anytime
Why so cheap? You're a founding member. Your $497 funds the next year of lessons, skills, and updates. Once enrollment caps, it goes to $1,997 — and stays there. Founding members keep $497 forever.
Still cheaper than 5 Google LSA leads. Build the after-hours voice agent in 45 minutes and the next no-heat call pays for the whole year.
30-day guarantee
The "Working System" Promise: ship a real result in 30 days, or get every dollar back.
I'm putting the risk on me, not you. If you don't have at least one working marketing system shipped within 30 days of signup — an optimized Google Business Profile, a live ad campaign that's actually spending, an AI voice agent answering your missed calls, a real website at your own domain, an automated 60-second lead reply, or any of the other lesson outcomes — email support@ascentrix.io with the subject line "Refund Request — Working System" and I'll refund every penny within 48 hours. No forms, no hoops, no calls.
The one condition: you have to have tried at least one lesson. Show me your draft GBP, your unfinished website, your half-built voice agent — anything. If you followed the steps and the result didn't land, that's on me to fix, and you get every dollar back while I do.
If you bought it and didn't open a single lesson? Then this isn't the right tool for you — and a refund isn't the answer. The course only works if you do.
Real questions from HVAC contractors
The stuff HVAC owners actually ask
+I’m on ServiceTitan / Housecall Pro. Does this replace it?
No — and it doesn’t try to. ServiceTitan and Housecall Pro run your dispatch, jobs, invoicing, and field crew. The course replaces the MARKETING layer above them: how the call gets to your CRM in the first place. The two work together — your CRM still gets the job; this just makes sure more of them call you instead of the next listing.
+I get most of my leads from Networx / HomeAdvisor / Angi. Isn’t that enough?
Those leads can convert, but you don’t own them — they’re also sold to 3–5 of your competitors. The course is how you build a direct pipeline (Google profile, Meta funnel, review velocity) that produces leads at a fraction of the per-lead cost AND that nobody else is racing you to call. Most contractors keep the aggregators on a smaller spend while the direct pipeline grows.
+What about the call when somebody just wants a free quote and won’t pay?
The AI voice agent screens for that. It captures system age, issue, and urgency, and books an appointment with a clear diagnostic-fee policy — same script your office manager would use. Tire-kickers don’t book; real jobs do.
+EPA / state licensing rules — does AI mess with that?
The course is marketing, not technician work. It books appointments; you do the diagnostic, repair, and refrigerant handling — same as you do today. Licenses, certifications, and EPA 608 stay yours.
+I have one office person. Does this replace them?
It replaces the part of their day they spend on hold for the answering service, calling back missed leads, and chasing reviews. Their actual job — scheduling, parts, customer follow-up, payroll — stays. Most contractors who run the course keep their office person and let them stop doing the 50 things AI does faster.
+What if I’m already paying an agency?
There’s a dedicated lesson on firing them safely — securing your domain, GBP, ad accounts, LSA admin access, and lead history before you cancel. Build the replacement in parallel, switch only when it’s verified, then cancel. The pipeline never goes dark.
What this doesn’t replace, honestly
- — EPA 608 certification, state HVAC licensing, manufacturer credentials. This is marketing, not the part of your business that handles refrigerant or installs heat pumps.
- — ServiceTitan / Housecall Pro / your dispatch board. Those are dispatch and ops tools. They keep doing their job; the course just gets more calls into them.
- — Equipment-pricing relationships with distributors. Carrier, Trane, Lennox — your purchasing terms aren’t marketing. Those stay with you.
- — Sending a real technician to the house. The AI books the visit; the visit still happens between your tech and the homeowner.
Founder pricing · locked in for life
Catch the next no-heat call.
Pick the system that’s leaking the most calls — usually the after-hours voice agent, usually 45 minutes — and ship it this Saturday. The next cold snap rolls through, the phones light up, and every one of those calls gets answered.
Secure checkout by Stripe · Cancel anytime · 30-day working-system guarantee