For real-estate agents · Founder pricing locked in for life
Fire your real-estate marketing agency. Keep the leads, the listings, the sphere.
The AI-powered playbooks real-estate agents are using to run their own marketing — personal-brand website, GBP, Facebook ads, 60-second lead reply, after-hours voice agent — without the $2k/mo retainer and without becoming a tech person.
One bill. One year. Every playbook. No upsells, no per-seat licensing.
Watch first
See exactly how it works
A quick tour of the program — and what's inside the classroom.
What real-estate agents actually pay for
You don’t have a marketing problem.
You have an overhead problem.
Zillow Premier is eating $500–$2,000/mo per zip
And the leads you do get are shared with two other agents who reply faster. You’re paying to compete with people in your own MLS.
The agency website looks like every other agent’s
Same IDX template. Same stock hero image of a skyline you don’t live in. $200–$500/mo for a site you don’t own and can’t change without a support ticket.
“Social posts” nobody in your sphere recognizes as you
Generic real-estate content, AI-detector flags, no voice. $300–$500/mo for a feed your past clients scroll past.
Web leads that go cold in 20 minutes
The lead came in at 9:47pm. The agency’s CRM emails them at 8am the next day. The other agent already booked the showing. Speed-to-lead is the whole game and nobody’s running it for you in real time.
Two-grand-a-month retainer, zero ability to read the dashboard
They send a 30-page PDF. You can’t tell what worked, what bled out, or what to do differently next month. The whole thing reads like it was designed to keep you in the dark.
The 2am Zillow inquiry that goes to voicemail
By the time you call back at 9am, they’ve already toured with the agent who picked up. After-hours coverage is what wins listings — and it’s the one thing no agency actually solves.
What the stack costs today
The realtor marketing stack, priced honestly.
Most agents pay $2,500–$5,000/month combined for the pieces below. The course gives you the playbooks to do most of what’s on this list yourself with AI — and to decide which ones you actually still need.
| Zillow Premier Agent / Realtor.com leads | $500 – $2,000+ / mo per zip |
| Agency-hosted IDX or template site | $200 – $500 / mo |
| Lead-gen platform (BoldLeads, Ylopo, kvCORE) | $300 – $1,500 / mo |
| Paid-ads management (Meta + Google) | $500 – $1,500 / mo + 15% of spend |
| Social-media content service | $300 – $500 / mo |
| Premium CRM (Follow Up Boss, etc.) | $99 – $500 / mo |
| AI lead-qualifier add-on (Ylopo Voice, Structurely) | $200 – $600 / mo |
| I Fired My Agency — the playbooks to run most of this yourself | $497 / year |
Optional CloudPulse ($97/mo) for the voice agent, missed-call text-back, and 60-second lead reply. Replaces the lead-gen platform, the CRM, and the after-hours service in one tool.
The realtor path through the course
Six playbooks. About a weekend each.
These are the lessons most real-estate agents ship first. Each one stands alone — pick whichever is bleeding you the most this month.
Reply to every web lead in under 60 seconds — automatically →
The Zillow lead that came in at 9:47pm gets an SMS at 9:47:30 with your name, your number, and a question that gets them talking. Speed-to-lead is the single biggest predictor of who wins the showing.
Your first AI voice agent — the after-hours receptionist →
The 2am inquiry doesn’t go to voicemail anymore. The agent qualifies buyer vs. seller, captures the property, books a 15-minute call in the morning, and texts you the recap. You wake up to a booked appointment.
Local SEO that actually moves the needle →
Your Google Business Profile, ranking in the map pack for “[your town] real estate agent.” Every field, every photo, every weekly post drafted by Claude. Free, about two hours, then it works for years.
Build your website (no IDX retainer, no designer) →
A real personal-brand site you actually own, in an afternoon. Listings, sphere testimonials, your story, calendar booking — all yours, hosted free, edited by you whenever you want.
Meta ads (Facebook & Instagram) for local businesses →
The lean sphere + farm campaign that doesn’t need an agency manager. Specific offers, three-beat openings that stop the scroll, $30–$50/day budgets that consistently outperform $1,500/mo managed accounts.
3-touch drip for leads who didn’t book yet →
Most of your leads aren’t ready in the first week. A 3-touch email + SMS sequence (Claude writes it in your voice) keeps you in their inbox without nagging — so when they’re ready in month 4, they call you, not the other agent.
Who built this program
Hi, I'm Antonio.
For 15 years I've run Ascentrix — a digital marketing agency that handles SEO, paid ads, websites, automations, and AI agents for small businesses. Hundreds of local service businesses — real-estate agents, contractors, movers, salons, restaurants, clinics — across more industries than I can count.
In all those years, the thing I’ve watched up close is agents writing $2,000+ monthly checks to a marketing agency on top of $500–$2,000 to Zillow on top of a CRM retainer on top of an IDX site — for work an agent can honestly do themselves now that AI exists. Not “with a steep learning curve” or “if they had spare time.” Themselves. This weekend. With prompts I can paste into a Claude window in 30 seconds.
So I built this course. Every playbook is exactly what my team and I would run for one of our agency clients — but stripped down so you can run it yourself, with the same AI tools we use internally.
If I do my job right, you'll never need an agency again. That's the point.
Founder pricing · ends when we hit our enrollment cap
Lock in $1,997 $497
for as long as you stay subscribed.
Once we hit our early-access cap, the price goes to $1,997/year. If you're in before then, you keep paying $497 for as long as you stay subscribed — even after the price changes for everyone else.
What this stack is worth
What you'd pay elsewhere — line by line
Each row is what an actual small business owner pays for the same outcome today. Add them up, then look at the number below.
Personalized Business Brain wizard
Diagnostic + 12-week priority plan + 18 starter marketing assets generated for your specific business — what a marketing strategist charges for an audit + plan.
$1,997
9 playbooks · 32 lessons (living curriculum)
Local SEO, paid ads, website, content, email, automations, AI voice + chat agents — rewritten when the tools change. What a comparable annual course costs (before it goes stale).
$2,997
12 downloadable Claude Skills
Install once, use forever. Replaces the prompt-library subscriptions and one-off prompts other AI courses charge separately for.
$497
Live homepage scan + Google Profile analysis
Built into the Business Brain. Replaces the SEO audit + competitive analysis an agency charges for as a paid intro.
$497
Brain-aware lesson prompts
Every lesson’s skill prompt one-click pre-loads your Business Brain. Replaces hours of re-explaining your business in every Claude conversation.
$497
Weekly Monday sprint emails
This week’s task from your 12-week plan, delivered. What an accountability coach or marketing consultant charges for the same nudge.
$497
Living curriculum updates (no stale-course tax)
When Claude, CloudPulse, or a key tool changes, the lesson gets rewritten — you don’t buy a new course every year.
$997
Direct founder support
Reply to any course email and you reach the founder direct — 15-year agency veteran who wrote it. What a private community or 1:1 coach costs to access.
$497
30-day Working System Promise
Ship a real result or every dollar back. No conditions, no hoops.
Risk-free
Total stack value
$8,476 / year
Founder price
$497
You save $7,979 / year. Locked in for as long as you stay subscribed — even after the price changes for everyone else.
How it stacks up
Agency vs. doing it yourself vs. I Fired My Agency
Each row is honest. The agency isn’t a villain; doing it yourself isn’t stupid. They’re different trade-offs. Here’s where this course actually wins — and where it doesn’t pretend to.
What you pay
An agency
$2,000 – $5,000 / mo retainer
Doing it yourself
$0 — plus 100+ hours of figuring it out
I Fired My Agency
$497 / year. Locked in.
How fast you ship
An agency
6 – 12 weeks per project, on their timeline
Doing it yourself
Stalls — between research, second-guessing, and life
I Fired My Agency
One weekend per playbook. Multiple shipped this month.
Who owns the systems
An agency
The agency. You stop paying, it stops working.
Doing it yourself
You — if you finish
I Fired My Agency
You. Every account, every prompt, every automation in your name.
Personalized to your business
An agency
Only if their account manager actually reads your notes
Doing it yourself
Sure — once you build the playbook yourself
I Fired My Agency
Business Brain wizard learns your business in 6 minutes
Powered by AI you control
An agency
Sometimes. Often a black-box tool they resell
Doing it yourself
Whatever you assemble — and re-assemble each year
I Fired My Agency
Claude throughout. Your prompts, your Project, your data.
Stays current when the tools change
An agency
No. Tactics go stale; you keep paying.
Doing it yourself
No. You learned 2024's AI; 2026 is different.
I Fired My Agency
Living curriculum. Tools change → lessons get rewritten.
Support when you're stuck
An agency
Account manager who knows your industry less than you do
Doing it yourself
Forums and YouTube comments
I Fired My Agency
Reply to any course email. You reach the founder direct.
Cancel anytime
An agency
After a 6 – 12 month contract, sometimes
Doing it yourself
—
I Fired My Agency
Yes. 30-day Working System Promise: ship a result or refund.
Founder tier
$1,997
$497
/ yr
You save $1,500/year · locked in for life
Renews automatically at the same $497 rate. Cancel any time from your account — your access stays live until the end of the year you've paid for.
What you get the moment you sign in
- 9 playbooks · 32 lessons covering Local SEO, paid ads, website, content, email, automations, AI voice + chat agents, plus MCP setup and how to build your own Claude Skills
- 12 downloadable Claude Skills — install once, use forever, work the way you do
- Every update for as long as you’re a subscriber — when an AI tool changes (and they will), the lesson changes
- Direct support — reply to any course email and you’ll reach me, the agency owner who wrote it
- Living curriculum: new lessons + new skills added year-round at no extra cost
- 30-day Working System Promise — ship a real result or get every dollar back
Why so cheap? You're a founding member. Your $497 funds the next year of lessons, skills, and updates. Once enrollment caps, it goes to $1,997 — and stays there. Founding members keep $497 forever.
Still cheaper than one month of Zillow Premier in most zips. And unlike Zillow, the systems you build here are yours — you own the accounts, the site, the skills, the prompts. Forever.
The Working System Promise
Ship a real result in 30 days, or get every dollar back.
I'm putting the risk on me, not you. If you don't have at least one working marketing system shipped within 30 days of signup — an optimized Google Business Profile, a live ad campaign that's actually spending, an AI voice agent answering your missed calls, a real website at your own domain, an automated 60-second lead reply, or any of the other lesson outcomes — email [email protected] with the subject line "Refund Request — Working System" and I'll refund every penny within 48 hours. No forms, no hoops, no calls.
The one condition: you have to have tried at least one lesson. Show me your draft GBP, your unfinished website, your half-built voice agent — anything. If you followed the steps and the result didn't land, that's on me to fix, and you get every dollar back while I do.
If you bought it and didn't open a single lesson? Then this isn't the right tool for you — and a refund isn't the answer. The course only works if you do.
Real questions from real-estate agents
The stuff agents actually ask
I get my leads from Zillow / Realtor.com. Isn’t that enough?
What about IDX / MLS feeds — can the AI-built website do that?
Doesn’t my brokerage handle my marketing?
I’m brand new — should I wait until I have more deals?
Will the AI-written content sound generic?
What if I’m already paying an agency?
What this doesn’t replace, honestly
Your license, MLS access, or brokerage. This is marketing, not real-estate compliance.
A full IDX-search experience. The course’s website lesson builds a personal-brand site, not a Zillow clone.
A $50k/mo team running 4 zip codes with paid traffic alone. At that spend a good media buyer earns their keep. Fire the bad agency, not necessarily every form of help.
Your willingness to actually call back. The AI books the call; you still close it.
Last call · founder pricing
Build one system this weekend.
Pick the lesson that fixes the part of your business that’s bleeding the most. Most agents finish their first one Saturday afternoon — and decide on Monday which tool it lets them scale back.
$1,997 $497 /year · locked in for life · cancel any time · 30-day money-back guarantee