For roofing contractors · Founder pricing locked in for life
Fire your roofing-marketing agency. Catch every storm call. Book every inspection.
The AI-powered playbooks roofing contractors are using to stop paying $3,000/mo to an agency, $200/lead to Google LSAs, and an answering service for the 2am hail call — and build their own pipeline directly from Google, Meta, and reviews.
One bill. One year. Every playbook. No upsells, no per-seat licensing.
What roofers actually pay for
You spend like an agency client.
You should be running it like an owner.
Google LSAs are eating $80–$300 per lead
And the agency “managing” them adds 15–20% on top. Every booked inspection costs $400+ before you even put a ladder up. Half the leads are out-of-area or already signed with a chaser.
Storm chasers underbid you the day after the hailstorm
Out-of-state crews show up with low quotes, no local license, and pickup-truck signage. By the time your agency posts the seasonal Facebook ad, the chasers have already walked your neighborhood twice.
The 2am hail call goes to an answering service
You pay $300/mo for an answering service that takes the name and number and texts you in the morning. The homeowner with water in their kitchen called the next number on Google by 2:03am.
Door-to-door reps cost $50k a year — and barely close
Salary plus 5–10% commission for canvassers who knock 200 doors to get one inspection. Replace half of that pipeline with a properly-run Google Business Profile and you keep the difference.
Insurance claims chew weeks of your time, every job
Adjuster meetings, supplements, pickets — none of which your marketing agency helps with. They’re billing $3k/mo and they don’t know the difference between an ITEL test and a chimney flashing dispute.
One bad Yelp / Google review tanks your LSA rating for a month
Google’s Local Service Ads weight reviews heavily. You finish 30 jobs a month, ask for reviews on maybe 4, and the one unhappy customer is the loudest. There’s no system catching the 26 happy ones at the right moment.
What the roofing marketing stack costs
The roofing-contractor stack, priced like it actually is.
Most residential roofers spend $4,000–$10,000/month combined on marketing — agency retainer, LSAs, lead-gen platforms, sometimes a full-time canvasser. The course gives you the playbooks to do most of this yourself.
| Local agency retainer (roofing specialty) | $2,000 – $5,000 / mo |
| Google LSAs (pay-per-lead, agency-managed) | $80 – $300 / lead + 15–20% mgmt |
| SEO agency retainer | $1,000 – $3,000 / mo |
| Lead-gen networks (RoofPros, ProConnect, HomeAdvisor Pro) | $80 – $300 / lead |
| Roofing CRM (AccuLynx, JobNimbus, Roofr) | $99 – $400 / mo |
| Door-to-door rep (loaded cost) | $4,000+ / mo |
| Answering service for storm calls | $200 – $500 / mo |
| I Fired My Agency — the playbooks to run most of this yourself | $497 / year |
Optional CloudPulse ($97/mo) for the after-hours voice agent that handles the 2am storm call, missed-call text-back, and 60-second lead reply on every web form — the three systems that recover the inspections you’re losing to slow callbacks.
The roofing-contractor path through the course
Six playbooks. About a weekend each.
These are the lessons most roofing contractors ship first. Each one stands alone — pick whichever is leaking the most pipeline this month.
Your first AI voice agent — the after-hours receptionist →
Storm calls don’t respect business hours. The agent qualifies the call (hail, wind, leak, age), captures the address and roof age, books a free inspection for the next morning, and texts you the recap. The answering service was charging $300/mo to take a message; this books the job.
Reply to every web lead in under 60 seconds — automatically →
LSA leads, Facebook leads, and website forms all fire into SMS now. The contractor who texts back inside 60 seconds wins the inspection; the one who calls back in two hours loses it to the storm chaser already on the porch. Speed-to-lead is the entire game.
Local SEO that actually moves the needle →
Your Google Business Profile, ranking in the map pack for “roofing contractor in [your town]” and “roof inspection near me.” Free, about two hours, then it works for years — and it’s the same review velocity that drives your LSA Local Service Ads rank.
Ask for the review at the exact right moment →
Roofers get 30 great jobs and ask 4 customers. This fires an SMS the moment the final invoice is paid in your CRM, with the direct Google review link prefilled. Triples your monthly review rate, and review velocity is the single biggest input to LSA ranking and conversion.
Meta ads (Facebook & Instagram) for local businesses →
Hyper-targeted post-storm Facebook campaigns on a $50–$100/day budget that you control. Specific offers (free hail inspection, no obligation), Claude-written three-beat openings, and storm-radius geofencing — at a fraction of LSA cost per inspection booked.
Missed-call text-back (the 10-minute build worth more than every other one) →
The hail-storm afternoon when 20 calls hit and your one office line was busy on the first one. With this live, every missed call gets an SMS in 30 seconds with a link to schedule the free inspection — instead of the homeowner calling the next listing.
Who built this program
Hi, I'm Antonio.
For 15 years I've run Ascentrix — a digital marketing agency that handles SEO, paid ads, websites, automations, and AI agents for small businesses. Hundreds of local service businesses — real-estate agents, contractors, movers, salons, restaurants, clinics — across more industries than I can count.
In all those years, the thing I’ve watched up close with roofers is owners writing $3,000+/mo checks to a marketing agency, plus $200/lead to Google LSAs (with another 20% layered on by the agency), plus a $300 answering service, plus a $4,000/mo canvasser — for work an AI voice agent and a well-built Google Business Profile would do better than half of it. Not “maybe.” Not “in a year.” Now. This weekend.
So I built this course. Every playbook is exactly what my team and I would run for one of our agency clients — but stripped down so you can run it yourself, with the same AI tools we use internally.
If I do my job right, you'll never need an agency again. That's the point.
Founder pricing · ends when we hit our enrollment cap
Lock in $1,997 $497
for as long as you stay subscribed.
Once we hit our early-access cap, the price goes to $1,997/year. If you're in before then, you keep paying $497 for as long as you stay subscribed — even after the price changes for everyone else.
Today's price
$1,997
$497
/ year
You save $1,500/year · locked in for life
Renews automatically at the same $497 rate. Cancel any time from your account — your access stays live until the end of the year you've paid for.
What you get the moment you sign in:
- 9 playbooks · 31 lessons covering Local SEO, paid ads, website, content, email, automations, AI voice + chat agents, plus MCP setup and how to build your own Claude Skills
- 8 downloadable Claude Skills — install once, use forever, work the way you do
- Every update for as long as you’re a subscriber — when an AI tool changes (and they will), the lesson changes
- Direct support — reply to any course email and you’ll reach me, the agency owner who wrote it
- Living curriculum: new lessons + new skills added year-round at no extra cost
- 30-day Working System Promise — ship a real result or get every dollar back
Secure checkout by Stripe · Credit card, Apple Pay, Google Pay · Cancel anytime
Why so cheap? You're a founding member. Your $497 funds the next year of lessons, skills, and updates. Once enrollment caps, it goes to $1,997 — and stays there. Founding members keep $497 forever.
Still cheaper than 3 Google LSA leads. Build the after-hours voice agent in 45 minutes and the next storm call pays for the entire year.
30-day guarantee
The "Working System" Promise: ship a real result in 30 days, or get every dollar back.
I'm putting the risk on me, not you. If you don't have at least one working marketing system shipped within 30 days of signup — an optimized Google Business Profile, a live ad campaign that's actually spending, an AI voice agent answering your missed calls, a real website at your own domain, an automated 60-second lead reply, or any of the other lesson outcomes — email support@ascentrix.io with the subject line "Refund Request — Working System" and I'll refund every penny within 48 hours. No forms, no hoops, no calls.
The one condition: you have to have tried at least one lesson. Show me your draft GBP, your unfinished website, your half-built voice agent — anything. If you followed the steps and the result didn't land, that's on me to fix, and you get every dollar back while I do.
If you bought it and didn't open a single lesson? Then this isn't the right tool for you — and a refund isn't the answer. The course only works if you do.
Real questions from roofing contractors
The stuff roofers actually ask
+I get my leads from Google LSAs. Isn’t that enough?
Most roofers keep LSAs going — the leads can be solid — but the lessons in this course are how you stop being LSA’s only customer. Your own GBP, Meta funnel, and review-velocity engine produce direct inspection bookings at a third of the LSA per-lead cost. Plus they feed your LSA ranking itself (Google weights GBP completeness and review recency in LSA placement).
+Storm chasers are underbidding me. How do I compete?
Three ways the course addresses directly. One: the after-hours voice agent answers the 11pm storm call before the chaser knocks the next morning. Two: review-velocity on your local GBP outranks an out-of-state contractor with no Google presence. Three: targeted Meta ads inside a 5-mile storm radius reach the same homeowner the chaser is door-knocking — but with your reviews and local proof attached.
+Insurance-claim work needs humans. AI doesn’t do that, right?
Correct — and we’re explicit about it. The course doesn’t replace your relationships with adjusters, your supplements game, or your ITEL knowledge. What it replaces is the marketing layer that brings homeowners to you in the first place: GBP, ads, lead reply, voice agent, reviews. The claim itself still happens between you, the adjuster, and the supplement.
+Big-ticket sales need humans. Can AI really book inspections?
The AI books the inspection. You close the deal in the driveway. The whole funnel still ends with you on the roof — the lessons just make sure the call gets answered, the booking gets made, the reminder gets sent, and the review gets requested. Closing $20k jobs is still your job.
+What about my door-to-door team?
Keep them running the high-touch streets. The course funnel just means they’re not your only pipeline — your GBP, ads, and inbound web leads produce a parallel stream that doesn’t need shoe leather. Many roofers we talk to reduce headcount by one canvasser after six months on the course and don’t lose volume.
+What if I’m already paying an agency?
There’s a dedicated lesson on firing them safely — securing your domain, GBP, ad accounts, lead lists, and LSA admin access before you cancel. The rule: build the replacement in parallel, switch only when it’s verified, then cancel. The pipeline never goes dark.
What this doesn’t replace, honestly
- — State roofing licenses, manufacturer certifications, insurance. This is marketing, not the part of your business that gets on the roof.
- — Your adjuster relationships and supplements skill. Insurance work is its own craft. The course gets the homeowner to call you; the claim is still on you.
- — A 20-crew commercial-roofing operation. We’re replacing residential-roofer marketing. Commercial bid pipelines work differently and need different tools.
- — Your willingness to actually get on the roof tomorrow. The AI books the inspection; you still climb the ladder.
Founder pricing · locked in for life
Catch the next hailstorm call.
Pick the system that’s leaking the most pipeline — usually the after-hours voice agent, usually 45 minutes — and ship it this Saturday. The next storm rolls through, the chaser knocks, and you’ve already got the inspection on the calendar.
Secure checkout by Stripe · Cancel anytime · 30-day working-system guarantee